New
Arrivals/Restock
Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications
4.4 (143 items)
Limited Time SaleUntil the end
20
30
22
$105.52 cheaper than the new price!!
Free shipping for purchases over $99 ( Details )
Free cash-on-delivery fees for purchases over $99
Free cash-on-delivery fees for purchases over $99
See all stores
Please note that the sales price and tax displayed may differ between online and in-store. Also, the product may be out of stock in-store.
New $211.05
Product details
| Management number | 201819312 | Release Date | 2025/10/08 | List Price | $105.53 | Model Number | 201819312 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Format: Hardback
Length: 448 pages
Publication date: 11 March 2022
Publisher: Edward Elgar Publishing Ltd
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Dimension: 244 x 169 (mm)
ISBN-13: 9781839105418
Health Beauty & Pet
Business
Correction of product information
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form