Opportunity Recognition: 15 Approaches for More Business Growth

The textbook provides a comprehensive presentation of tools for systematically generating innovative ideas for new business growth, distinguishing between company-related, market-related, and environment-related approaches and incorporating practical examples and application-oriented assistance. The second edition includes the latest research findings and practical application tasks.

Format: Paperback / softback
Length: 266 pages
Publication date: 24 March 2023
Publisher: Springer

The textbook is a treasure trove of invaluable tools that empower individuals and organizations to systematically generate innovative ideas for propelling new business growth (opportunities). In the realm of practice, it becomes evident that companies expend substantial efforts to uncover innovative ideas that possess the potential to profoundly reshape their industry. The underlying rationale behind this relentless pursuit lies in the recognition that a lapse in innovation can result in catastrophic consequences for the entire organization. A fundamental insight derived from business management research is that ideas for fostering future growth opportunities are far from mere coincidences; rather, they emerge from rigorous and systematic analyses.

The authors offer a well-structured and comprehensive guide to the most effective tools for identifying emerging growth opportunities. They adeptly differentiate between company-specific, market-driven, and environment-oriented approaches, incorporating a multitude of practical examples and offering practical guidance for their application.

In the second edition of this invaluable resource, the authors have incorporated the latest research findings, while also updating and enriching certain examples. Furthermore, the book has been expanded to include practical application tasks and hands-on workshops, making it an even more valuable tool for teaching and practical engagement.

By harnessing the power of these tools, individuals and organizations can embark on a journey of continuous innovation, driving their businesses forward and securing a competitive edge in an ever-evolving marketplace. The textbook serves as a valuable companion, equipping readers with the knowledge and skills necessary to thrive in the dynamic world of business growth.

Weight: 479g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658398101
Edition number: 1st ed. 2023