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Nostalgic Branding in the Toy Industry
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Product details
| Management number | 201813637 | Release Date | 2025/10/08 | List Price | $31.35 | Model Number | 201813637 | ||
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Format: Hardback
Length: 134 pages
Publication date: 24 April 2025
Publisher: Taylor & Francis Ltd
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
Weight: 420g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032997995
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