Marketing for Social Change: How to Turn Purpose into Business and Social Impact
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Product details
| Management number | 201814549 | Release Date | 2025/10/08 | List Price | $15.97 | Model Number | 201814549 | ||
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Marketing for Social Change is a practical guide for brands to take meaningful action while avoiding backlash, outlining clear steps to building authentic purpose into the heart of business strategy. It explores how to find and define a brand's purpose and ensure it becomes an embedded part of the business, with real-world examples across a spectrum of issues.
Format: Paperback / softback
Length: 256 pages
Publication date: 03 October 2024
Publisher: Kogan Page Ltd
Brands must embrace purpose in a long-term, sustainable, and authentic way to create social change. Marketing for Social Change provides a practical guide on how to build authentic purpose into the heart of business strategy, avoiding backlash and creating positive social change through creativity and action. Real-world examples from The Body Shop's stance on animal testing to Nike's work with Colin Kaepernick show how marketers can create positive social change regardless of the company they work for. This positive change is beneficial for both society and business.
Weight: 394g
Dimension: 156 x 234 x 18 (mm)
ISBN-13: 9781398616844
Accent Chairs
Business
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