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Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds

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Management number 201818075 Release Date 2025/10/08 List Price $14.03 Model Number 201818075
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Marketing Alternative Investments is a comprehensive guide to investor-centric marketing and fundraising strategy for investment funds, covering fundamentals, fundraising in practice, and other considerations. It provides valuable insights into understanding investors and the investment landscape to create a successful marketing campaign.

Format: Hardback
Length: 288 pages
Publication date: 01 December 2022
Publisher: McGraw-Hill Education


Master the Process of Effectively Marketing Alternative Investments: A Critical but Overlooked Aspect of Ensuring Fund Success


Investment funds with great performance and potential often fail for one simple reason: the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.




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