Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

The second edition of Managing Public Relations provides students with the essential business knowledge, perspective, and skills needed to start out in their careers, placing the PR function within the broader context of an organization. It has been fully updated and includes current examples, testimonials, expanded content on strategic planning, budgeting, and financial statements, and additional content on the use of analytics and measuring ROI.

Format: Paperback / softback
Length: 340 pages
Publication date: 02 March 2023
Publisher: Taylor & Francis Ltd

The second edition of Managing Public Relations is a comprehensive textbook that delves into the essential concepts and practices of running a successful public relations operation, whether it be within a company department, an independent agency, or any organized group focused on public relations. This textbook takes a unique approach by placing the public relations function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed to excel in their careers.

The second edition of Managing Public Relations has been extensively updated to reflect the latest trends and developments in the field. It includes current examples and testimonials from across the globe, providing students with real-world insights into the practical applications of public relations strategies. Additionally, the book has expanded its content on strategic planning, budgeting, and financial statements, providing students with the tools they need to develop effective PR plans and manage budgets efficiently.

In addition to its comprehensive coverage of traditional public relations topics, the second edition of Managing Public Relations also emphasizes the importance of diversity, inclusion, equity, and access within public relations. It provides detailed commentary on these issues and offers additional content on the use of analytics and measuring return on investment (ROI) in public relations campaigns. The textbook also includes updated online material, including an Instructors Manual that incorporates problem-based questions, example assignments, and activities to enhance student learning.

Overall, the second edition of Managing Public Relations is a highly practical and comprehensive guide that should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications, and marketing management. It provides students with a deep understanding of the field's key concepts and practices, equipping them with the skills and knowledge needed to succeed in their careers.

Weight: 628g
Dimension: 246 x 174 x 31 (mm)
ISBN-13: 9781032076768
Edition number: 2 ed