Management of Innovation and Product Development: Integrating Business and Technological Perspectives

This textbook offers a comprehensive and holistic perspective on innovation and product design and development, integrating academic findings with examples from business. It provides readers with the tools to understand and manage the process of innovation at different levels, from strategy to technical design, and is suitable for postgraduate students, managers, and entrepreneurs.

Format: Hardback
Length: 487 pages
Publication date: 05 April 2023
Publisher: Springer London Ltd

This textbook offers a distinctive and groundbreaking perspective on innovation, product design, and development, highlighting their intricate connections. It presents an integrated and comprehensive approach to these two fields, enabling readers to grasp how innovation unfolds and must be effectively managed across various and interdependent levels, ranging from corporate strategy to design decision-making.

Through a rigorous scientific lens, the book explores these themes, integrating academic research with real-world examples from the business world. It equips readers with the conceptual and decision-making tools necessary to comprehend and oversee the innovation process at different stages, from analyzing industry-wide phenomena to formulating strategies, planning operations, and managing technical choices. Chapters cover various aspects of innovation, including its economic and social dimensions, the formulation of effective innovation strategies, the management of product development processes and projects, and the technical design of products and services.

This book serves as an invaluable resource for postgraduate students in economics, management, and engineering, as well as for managers and entrepreneurs seeking to enhance their understanding and expertise in these fields.

To enhance the learning experience, the book includes case studies that are accessible through a companion LinkedIn page, which is regularly updated by authors and readers. Additionally, throughout the text, pointers are provided to complementary content available on the internet, further enriching the reader's understanding of the topics covered.

Weight: 1014g
Dimension: 235 x 155 (mm)
ISBN-13: 9781447175308
Edition number: 2nd ed. 2023