Customer Relationship Management (CRM) for Medium and Small Enterprises: How to Find the Right Solution for Effectively Connecting with Your Customers

Customer Relationship Management (CRM) systems are essential for small- and medium-sized enterprises to manage sales processes. This book provides an overview of CRM, its functions, and how it can create value for businesses. It discusses the logic of CRM in sales, giving tips and explanations on why and what happens when CRM is implemented in a specific way. It also provides direct operational guidelines to help business professionals set up CRM systems and avoid mistakes.

Format: Paperback / softback
Length: 206 pages
Publication date: 21 March 2022
Publisher: Taylor & Francis Ltd

Customer Relationship Management (CRM) systems have gained significant attention among small- and medium-sized enterprises, entrepreneurs, and solopreneurs. It is evident that CRM is a crucial tool that businesses must adopt to effectively manage their sales processes. Sales teams require a structured system to streamline their daily activities, while small businesses and solopreneurs need to track and analyze their marketing efforts to enhance the efficiency of their sales endeavors. CRM, once exclusive to large corporations, has become a powerful technology accessible to small and medium businesses. With the advent of cost-effective CRM solutions, such as Salesforce, Dynamics, or Oracle, small and medium businesses can now implement CRM systems in a more balanced manner, offering an alternative to traditional tools.

The success of CRM in small and medium businesses can be attributed to the simplicity of the new tools and solutions developed for sales process management. This book aims to provide a businessperson's perspective on implementing CRM, focusing on business development, sales management, and sales process control. It benefits individuals seeking concise and easy-to-understand information about CRM, particularly those who may struggle with reading comprehensive and complex books.

To effectively implement CRM, small business owners must first gain a comprehensive understanding of what a CRM system is, how it works, its primary functions, and how it facilitates workflow management within the company's sales department. This knowledge will empower them to make informed decisions about adopting CRM and reap its benefits.

In conclusion, CRM systems are becoming increasingly important for small and medium businesses, offering a powerful tool to enhance sales processes, improve customer engagement, and drive business growth. By gaining a thorough understanding of CRM and implementing it effectively, small business owners can position themselves for success in today's competitive market.

Dimension: 254 x 178 (mm)
ISBN-13: 9780367708863