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Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats
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Product details
| Management number | 201815297 | Release Date | 2025/10/08 | List Price | $64.51 | Model Number | 201815297 | ||
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Format: Hardback
Length: 244 pages
Publication date: 04 October 2023
Publisher: Springer Verlag, Singapore
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.
Dimension: 235 x 155 (mm)
ISBN-13: 9789819961825
Edition number: 1st ed. 2023
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