Copywriting Third Edition: Successful writing for design, advertising and marketing

A must-read book for anyone interested in improving their writing skills, especially in digital media and social media.
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications, with new interviews and case studies.

Format: Paperback / softback
Length: 240 pages
Publication date: 13 September 2022
Publisher: Quercus Publishing

A must-read for anyone looking to enhance their writing skills.

In today's fast-paced digital world, the ability to write effectively is more crucial than ever. Whether you're crafting copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, or internal communications, this revised edition of Copywriting is your go-to guide. Written by industry experts, the book offers a comprehensive and practical approach to writing great copy.

One of the key strengths of this edition is its integration of aspects of writing for social media. With the rise of social media platforms, it's essential to understand how to write content that resonates with your audience and drives engagement. The book provides valuable insights and techniques to help you create compelling social media content that stands out in a crowded marketplace.

What sets this book apart is its practical and hands-on approach. It's packed with a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication. These examples not only showcase the best practices in copywriting but also provide you with a roadmap for creating your own successful campaigns.

Whether you're a seasoned professional or just starting out in your writing career, Copywriting Third Edition is an inspiring and essential book for everyone interested in improving the way they write. With its comprehensive coverage, practical tips, and real-world examples, it's a valuable resource for anyone looking to elevate their writing skills and achieve their communication goals.

So, if you're ready to take your writing to the next level, pick up a copy of Copywriting Third Edition and start writing with confidence and impact.

Weight: 652g
Dimension: 172 x 247 x 21 (mm)
ISBN-13: 9781529420241